Swift and sure, “Drag Me to Hell” unfurls in vertiginous, comic-book frames, like a long-lost issue of “Tales From the Crypt.” Neither small humans nor smaller animals are exempt from the carnage, which is orchestrated (by Mr. Raimi and his screenwriting sibling, Ivan) to recall memorable moments in horror-movie history. The most chilling of these is the sight of the old woman’s car (played by Mr. Raimi’s own 1973 Oldsmobile), idling in the parking garage like the malevolent Plymouth Fury of John Carpenter’s “Christine.”